Strategic Planning
Pinnacle Heating & Air Conditioning
S
Strengths
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Technical Expertise and Skilled workforce will ensure high quality service delivery and customer satisfaction with potential for high margins
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A strong reputation and positive reviews can lead to repeat business and customer referrals
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Strong vendor relationships can ensure access to quality parts and equipment at competitive prices
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Barriers for people to oversaturate the market
W
Weaknesses
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High operational costs related to labor, equipment and compliance
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Seasonal demand fluctuation- demand for HVAC services peaks during extreme weather conditions leading to season revenue fluctuations
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Dependency on local market
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Capacity constraints with limited workforce or resources
O
Opportunities
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Increased demand for energy-efficient systems and solutions presents opportunities for growth and innovation
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Expanding into smart HVAC systems and automation technologies can attract tech-savvy customers
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Opportunities to potentially expand into commercial clients
T
Threats
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Intense competition with a saturated market in certain locations
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Economic challenges may lead to reduced spending on non-essential home or business upgrades
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Evolving industry regulations can increase compliance costs
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Delays or shortages in equipment and parts can impact service delivery and customer satisfaction
SWOT Analysis
Objectives and Goals
Key Metrics
• Revenue Growth Rate
• Website Traffic Metrics
• Revenue Growth Rate
• Operational Costs
• New Product Adoption Rate
Goals
Launch 3 ad campaigns and optimize website to gain more traffic within next 6 months
Reduce operational costs by 15% within 6 months
Launch air filter subscription program
Add financing option
Objectives
Increase Market Share
Optimize Operational Efficiency
Innovate Product and Service Offerings
Action Items
Invest in digital marketing campaigns and local advertising such as door hangers and postcards
Identify and evaluate alternative payment services, evaluate processes for installation to identify efficiencies and areas to reduce costs
Identify air filters and partner with a vendor who will give good pricing and research logistics of service delivery
Conduct research and evaluate banks who offer financing options that make the most sense from a business and customer perspective
Strategy
Business Strategy
Marketing Strategy
Hiring Strategy
Interactive Experience
By not having a warehouse to store inventory, overhead costs will be lower and savings can be passed onto customers without sacrificing quality or service speed
Create Blog Posts and Interactions on social media with customers to show desire to give knowledge freely and serve all customers for whats best for them
Make website easy to use and navigate and clear with a streamlined process to learn information, receive a quote, and book service
Marketing Campaigns
Give additional discounts to property managers and real estate agents who use solely you for any HVAC jobs that may arise for their properties or clients
Offer energy efficient product installations such as home batteries and other that products that will save energy and reduce costs long term
Seasonal Ads
Focus on advertising to customers whose houses were built between 15-25 years ago with an emphasis on 100% 5 star review rate, excellent quality, and quick service
Focus on maintenance and energy efficiency products and services that will help reduce costs and improve energy efficiency during slow seasons between winter and summer
4 Install Tech Leads
Hire and train 4 skilled installation technicians capable of independently handling installations and service calls who are only seeking additional work outside their primary HVAC job. Assign each technician a specific day(s) when they are available for work ensuring coverage during peak seasons to handle all work. Only pay for work completed so you do not add to costs during slow season.
Partner with property managers and real estate agents
04
Energy Efficiency Services and Products
03
Streamlined, Transparent Quote Process Online
02
Affordable Pricing
01
Resource Allocation
Budgeting
Operating Expenses
COGS
Total Revenue
$127,260
$1,527,120
Total COGS
$48,925
$587,100
Gross Profit
$78,335
$940,020
Total Expenses
$18,164
$217,967
Net Profit
$60,171
$722,053
Taxes
$18,051
$216,616
Profit
$42,120
$505,437
Furnace Installations
48,500
$582,000
AC Installations
$28,750
$345,000
Maintenance Calls
$1,635
$19,620
Service Calls
$12,375
$148,500
Service Plans
$36,000
$432,000
Materials & Equipment
$33,575
$402,900
Labor
$13,725
$164,700
Direct Expenses
$1,625
$19,500
Salaries and Wages
$12,500
$150,000
Liability Insurance
$180
$2,160
Auto & Gas
$1,750
$21,000
Marketing & Advertising
$600
$7,200
Miscellaneous
$975
$11,700
Technology
$250
$3,000
Banking Fees
$1,909
$22,907
Consulting
$7,834
$94,002
Revenue
Monthly
Annually
Inputs