Brewed for a
Better World

Java Pearl

CRAFT COFFEE

Company Overview

ABOUT US

We bring you the finest craft coffee with a personal touch. Inspired by the warmth and spirit of Grandma Pearl, our mobile coffee business is dedicated to delivering high-quality, unique coffee experiences directly to you.

Grandma Pearl loved everyone so inclusivity is at the heart of everything we do. We are committed to supporting diverse minority groups by donating a portion of our profits to nonprofits that champion their causes.

Join us in celebrating community, quality, and the legacy of Grandma Pearl with every cup of coffee we serve.

SERVICES & PRODUCTS

COFFEE CART EVENTS

VIRTUAL TASTING EVENTS

COFFEE SUBSCRIPTION

TRAVEL COFFEE MUGS

LOGO

Horizontal

Stacked

Icon

Brand Guide

BRANDED FONTS

Display- Montserrat

Header- Raleway

Subheader- Libre Baskerville

Paragraph- Open Sans

BRAND COLORS

Secondary Colors

Primary Colors

Accent and Seasonal Colors

VALUE PROPOSITION

Good quality, fresh, craft coffee that is available anywhere, anytime

MISSION

To provide unique delicious coffee with a purpose by donating part of our profits to non-profits

VALUES

Inclusivity

Social Impact

Quality

Sustainability

VISION

To become the community's favorite coffee cart and go-to place for exceptional and unique coffee blends

Marketing Strategy

TARGET AUDIENCE

Financial Forecast

Profit & Loss Statement

Revenue

Expenses

Salaries and Wages

$660

Permits & Licenses

Insurance

Fuel

Maintenance & Repairs

Marketing & Advertising

Miscellaneous

Technology

Banking Fees

$200

Rent/Parking Fees

Consulting

$863

Event Sales

$11,592

Coffee Sales

$810

Travel Mug Sales

$750

Coffee Bean Sales

$630

Coffee Subscriptions

$2,099

Total Revenue

$15,880

COGS

$7,248

Gross Profit

$8,632

Total Expenses

$2,413

Net Profit

$6,219

Non-Profit Donations

$311

Taxes

$1,772

Profit

$4136

Basic Events

Premium Events

Pop-Ups

Cups Sold at Pop-Ups

Coffee Bags Sold

Travel Mugs Sold

Coffee Subscriptions

Inputs

Growth Plan

Q4: Evaluation and Planning

Evaluation & Strategic Planning
• Review performance and customer feedback. • Adjust business strategies and product expansion plan based on insights. • Plan for the next year's growth and potential new locations.

Q3: Expanding Offerings

Product & Service Expansion
• Introduce seasonal and specialty coffee drinks. • Launch the subscription coffee service, offering weekly or monthly deliveries. • Gather customer feedback on subscription service and adjust offerings as needed.

Q2: Building Presence and Customer Base

Marketing & Outreach
• Launch targeted marketing campaigns (online and offline). • Partner with local businesses and events for cross-promotion. • Introduce a loyalty program to encourage repeat business. • Create branded merchandise to sell on website (t-shirts and hats) through printify

Q1: Launch Phase

Planning & Preparation	Soft Launch & Initial Operations
• Finalize business plan and budget • Develop branding and marketing materials • Find suppliers for coffee subscription • Update website and create social media schedules	• Conduct soft launch with first product (medium coffee beans) at local events • Gather customer feedback and refine product offering • Start building an email list and social media following • Introduce corporate subscription packages for repetitive events

Marketing & Brand Development
• Increase advertising spend on social media and local media outlets. • Sponsor local events to increase brand visibility.

Q4: Brand Building & Awareness

Streamlining Operations
• Invest in better equipment and training for faster service. • Optimize supply chain and inventory management. • Implement a digital ordering system for quicker transactions.

Q3: Operational Efficiency

Q2: Expanding Reach

New Locations and Partnerships
• Explore and secure additional high-traffic locations for the coffee cart. • Partner with breweries, restaurants, local gyms, offices and schools to provide regular coffee service.

Q1: Strengthening Customer Relationships

Enhancing Customer Experience
• Improve the subscription service with personalized options. • Host customer appreciation events and promotions. • Increase engagement on social media with interactive content.

Strategic Planning & Innovation
• Evaluate overall business performance and market position. • Plan for the next phase of growth, including potential franchising or additional carts. • Invest in new technology or services to stay ahead of market trends.

Q4: Long-term Planning and Innovation

Q3: Customer Retention and Loyalty

Enhancing Customer Loyalty
• Introduce a premium tier for the subscription service with exclusive benefits. • Host community events to strengthen customer relationships. • Continuously gather and act on customer feedback to improve services.

Aggressive Marketing & Expansion
• Evaulate locations for brick and mortar coffee shop. • Increase presence at major events and festivals. • Offer special promotions to attract new customers.

Q2: Increasing Market Share

New Products & Services
• Introduce complementary products such as pastries, snacks, and merchandise. • Expand subscription service to include light coffee bean and espresso beans options. • Launch an online store for coffee beans and branded merchandise.